Is Your Integration Platform a Relic?

Fundamentally, as companies increasingly adopt more and more SaaS/cloud-based applications, as more and more data are cloud-based, and as social networking data becomes increasingly critical to sales, marketing and customer satisfaction applications, the "old style" integration stacks that were originally created to run on on-premises PCs or servers will be a non-optimal solution.

The normal evolution of things

This is the normal evolution of things. The mainframe-centric nature of computing gave way to client/server which in turn gave way to Internet and at the time SaaS/cloud.

I'm not saying that every bit of "old style" integration research needs to be thrown out. A lot of the technologies are similar. Nevertheless the changing nature of data, applications and integration is significant enough to drive important changes in the integration suites that bring all this data at the same time. Especially for those organizations who plan on a lot of cloud/SaaS-based data.

A Word to the WiseBe careful - there are fair number of "pretenders" out there "innovation comb-overs" that pretend to be cloud or SaaS solutions, however are not the "real thing." Just because something runs "on a cloud" doesn't make it a cloud or SaaS solution.

Successful software marketing

Hollis has established himself as a successful software marketing and innovation expert. His various strategy, marketing and innovation blogs are read over 40,000 times a month. He has over 20 years experience in creating, executing and managing innovative and effective marketing programs for startup, midsize and large research companies in Silicon Valley and Austin TX. He has substantial expertise and a highly successful track record in positioning and launching companies and products and achieving solid, sustained growth. Hollis has developed substantial expertise in middleware, SaaS, Cloud, data management and distributed application technologies, with over 2 decades of experience in marketing, technical, product management and product marketing roles at leading companies in just as Pervasive, Aruna, Sybase, webMethods, M7 Corporation, OnDisplay and KIVA Software. He has established himself as an industry expert, having authored a large number of technology white papers, as then as published media articles and book contributions. Hollis is a regularly featured blogger at ebizQ, a venue focused on enterprise technologies, with over 100,000 subscribers. He is as well a featured author on Social Media Today "The World's Best Thinkers on Social Media", and maintains a blog focused on creating great software: Software Marketing 2011. He tweets actively as @SoftwareHollis Additional information is available at HollisTibbetts.com or at Artemis Ventures LLC.