Keynote Announces New 24/7 Web Privacy Tracking and Compliance Monitoring

Keynote Systems, the global leader in Internet and mobile cloud testing & monitoring, today announced a new ground-breaking, on-demand service for addressing growing Web privacy issues stemming from online behavioral targeting. The new service, called Keynote® Web Privacy Tracking, goes beyond traditional monitoring and identifies third party tracking in violation of a site's own stated privacy policy.

Scott Crawford, technology director with Enterprise Management Associates said, "With regulators and individuals alike becoming increasingly vocal about the responsible handling of sensitive personal data, organizations that develop and deploy Web applications must take those concerns more in all seriousness than ever earlier." Crawford continued, "Keynote's new product provides organizations with more granular and precise insight into how sensitive information is used and privacy requirements met, not only by a business's own applications, nevertheless also by those who provide services just as advertising placement, which could jeopardize the business's relationships with its clients if private data is not handled properly."

Keynote Web Privacy Tracking detects the third parties collecting user information on each company's site across all pages monitored by Keynote. Keynote at the time cross-checks each tracker against a database of over 600 ad networks and 1,000 tracking domains. Tracking companies that do not commit to an industry best practice for Web privacy are then and there flagged as a violator of the selected policy.

Keynote Systems, Inc., is the global leader in Internet and mobile cloud testing & monitoring. Keynote maintains the world's largest on-demand performance monitoring and testing infrastructure for web and mobile sites comprised of over 7,000 measurement computers and mobile devices in over 275 locations around the world that enable companies to indiscriminately improve the online and mobile experience. Known as 'The Mobile and Internet Performance Authority™, Keynote offers three market-leading product platforms:

Keynote SIGOS® offers active end-to-end Quality of Service testing and monitoring solutions for mobile, fixed and VoIP (Voice over Internet Protocol) communications. Its SITE and Global Roamer products are used by over 200 network operators, content providers, carriers and regulators in over 100 countries worldwide.

Keynote®, DataPulse®, CustomerScope®, Keynote CE Rankings®, Keynote Customer Experience Rankings®, Perspective®, Keynote Red Alert®, Keynote Traffic Perspective®, Keynote WebEffective®, The Internet Performance Authority®, MyKeynote® , SIGOS®, SITE®, Keynote™, The Mobile & Internet Performance Authority™ and Keynote FlexUse™ are trademarks or registered trademarks of Keynote Systems, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2012 Keynote Systems, Inc.