Limelight Video Platform Announces New Features and Capabilities

Limelight Networks, Inc. today announced that Limelight Video Platform has added several new features for its Summer 2012 release, providing marketers with easy-to-use tools to enhance online video publishing capabilities. These features extend Limelight Video Platform analytics capabilities to Internet-connected mobile devices, including tablets. Additional enhancements to the cloud-based service include mobile live streaming, intelligent device detection, and social sharing functionality.

"Limelight Video Platform continues to innovate, adding sophisticated analytics capabilities that analyze and report not just videos viewed on the PC, however also videos consumed on any connected device," said Edgardo Nazario, VP and GM, Video Platform Solutions, Limelight Networks. "With the sharp growth of mobile video traffic through connected devices like tablets and smartphones, today's publishers require tools to help them understand how users take advantage of video beyond the PC. The new Limelight Video Platform analytics capabilities enable publishers to understand how their video is used anywhere, anytime and on any device."

In addition to enabling live streaming to PCs, Limelight Video Platform now offers an end-to-end solution to manage and broadcast live events to iOS and Android devices, making it the only full online video platform solution to provide live streaming to these devices. Publishers can easily broadcast live video streams from any location within minutes, and can manage both their live and on-demand assets in a single console using the same workflow. The same powerful tools that are available with Limelight Video Platform on-demand are as well available for live streaming, including geo/domain restrictions, scheduling, metadata management, custom metadata management, player customization, and channels. To boot, all Limelight Video Platform players are enabled for live delivery, allowing publishers to mix both live and on-demand in the same channel and deliver using adaptive bit rate streaming.

The YuMe SDK is now fully integrated with Limelight Video Platform, allowing publishers to traffic ads via the YuMe ad network. YuMe provides the leading video ad management platform ACE. As the largest dedicated video advertising network, it connects brands with consumers and offers publishers unparalleled solutions that maximize the value of their video inventory.

Limelight Networks, Inc. is a trusted provider of integrated cloud-based applications that leverage Limelight's scalable, high-performance, global computing platform. We give organizations whose Internet, mobile, and social initiatives are thoroughly critical to their success a complete solution to upload, manage, publish, monetize, accelerate, and analyze their online and mobile content. The Limelight team of experts and end-to-end offering allow clients to streamline all of the processes throughout the content lifecycle and optimize the performance of content across all channels - empowering them to quickly and cost-effectively orchestrate a successful digital presence that improves brand awareness, drives revenue, and enhances customer relationships. For more information, please visit  www.limelight.com or follow us on Twitter at  www.twitter.com/llnw . 

Copyright © 2012 Limelight Networks, Inc. All rights reserved. All product or service names are the property of their respective owners.