Line2 Now Has 50,000 Paying Customers

Back in September 2009, I wrote about Line2 - a startup that offers similar functionality to Google Voice, nevertheless with a focus on catering to businesses and ‘prosumers’. Then, the company was getting off to a difficult start: it took Apple three months to at first approve the app, largely because of the dispute between Apple and Google over Google Voice.

Two years later, Line2 has 50,000 paying clients and forty employees, and is very near cash flow positive. The app is available for both iPhone and Android, and today it’s launching for the iPad - you can find the new app right here. The iPad app looks good, in some cases because Line2 received input from Apple, which nudged it toward making an iPad version. From a functionality perspective it’s identical to the service’s iPhone version, however that’s not a bad thing.

Line2 founder Peter Sisson says that the company decided to make the app afterwards it found that the iPad was its top-converting platform, in spite of the fact that it only offered the 2x scaled view of its iPhone app. So they took the hint and built an HD version from the ground up to take advantage of the iPad’s larger screen real estate.