LiveAD, the Only Latin American Agency Among the World's 10 Best Agencies on Facebook

LiveAD, an integrated digital and PR agency, was one of the ten agencies awarded on the 1st edition of the Facebook Studio Awards, which is defined as a "a new award for a new kind of creativity." The case chosen was the Corrida Nike Rio-SP, [Nike Rio-SP Race], the only one from Latin America among the more than 1000 actions registered all over the world. This recognition strengthens LiveAD in its search for a style of communication in other words in tune with the current movements of society. The agency was as well the first Brazilian agency awarded in the PR category in Cannes in 2009, and the first finalist in the SXSW Interactive in the activism category in 2011.

The winning action of the Facebook Studio Awards

The winning action of the Facebook Studio Awards, done for Nike while the SP-Rio Race, created the opportunity of interaction between racers running the 600 km race from Sao Paulo to Rio de Janeiro and people outside the race. LiveAD created mats with the symbol of the LIKE button used on Facebook, which when stepped on by each one of the 260 racers published a comment on their personal pages in the social network.

In order for this immediate interaction to be possible between racers and Facebook users, LiveAD used RFID research with a camera that records the athlete running across the mat.  The comment, which is posted automatically on Facebook, is accompanied by an animated GIF image of the racer - taken from the video shot for the time being he places his feet on the LIKE mat.  

More information for the press:LiveAD - agencia integrada digital e PR - PABX 3071-0064 -www.livead.com.brRodrigo Vieira da Cunha - rodrigo@livead.com.brAna Clara Jabur - anaclara@livead.com.brPaula Lopes - paula.lopes@livead.com.br

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