Mobile Charging is Child's Play

Allot Communications Ltd., a leading supplier of service optimization and revenue generation solutions for fixed and mobile broadband service providers worldwide, announced today the launch of 'Allot Pinball,' a fun, educational mobile game, which aims to simplify the concept of value-based data pricing plans for subscribers and operators. The Allot Pinball Challenge will be held while Mobile World Congress 2012, so download it today and start practicing!

"During only small percentages of subscribers are affected by traffic caps, many more think they are." said Monica Paolini, Founder and President, Senza Fili Consulting. "To tell the truth, most subscribers do not know how much data they are using and to avoid additional charges or to be left without allowance they will reduce their data consumption. Clearly," she adds "having subscribers constantly worried as to whether they can afford to watch a YouTube video or post a photo is not good for business. It reduces the value subscribers attach to the service."

In Allot Pinball, the game scoring is a combination of the QoE and of the mobile operator's earnings per application. Each OTT application, just as video or VoIP (Voice over Internet Protocol) delivers a different QoE and revenue scoring combination.  

Each level of the game represents a Value-based Charging plan offered by mobile operators, just as Happy Hour  or Social Networks Plan. The size of the application icon and the scoring change at each level.

Allot Communications Ltd. is a leading provider of intelligent IP service optimization and revenue generation solutions for fixed and mobile broadband operators and large enterprises. Allot's rich portfolio of solutions leverages Dynamic Actionable Recognition Research to transform pipes into smart networks that can rapidly and efficiently deploy value added Internet services. Allot's scalable, carrier-grade solutions provide the visibility, topology awareness, security, application control and subscriber management that are vital to managing Internet service delivery, enhancing user experience, containing operating costs, and maximizing revenue in broadband networks.

Allot Communications Contacts:Jonathon GordonDirector of MarketingAllot CommunicationsTel: +972-9-7628423jgordon@allot.comPR ContactJustine SchneiderCalysto CommunicationsTel: +1-404-266-2060 x507jschneider@calysto.com