Mobile VoIP? Hey, 29 Million Subscribers Can't Be Wrong!

They must have had a pretty good New Year’s Eve party in Mobile VoIP (Voice over Internet Protocol) Land, as there truly was good reason to celebrate.

According to technology from NPD In-Stat cited by British international calling provider JustCall, the number of "active mobile Voice over Internet Protocol subscribers zoomed from 9 million at the end of 2010 to 29 million by the end of 2011.

The users of mobile VoIP live in Western Europe

Most of the users of mobile VoIP live in Western Europe, the study found, and concluded that what drove such healthy growth was a combination of smartphone adoption coupled with the increasing availability of VoIP calling options available to mobile users.

It’s not difficult to understand the appeal, and it truly wasn’t a difficult trend to predict. Almost specifically one year ago, in January 2011, TMC noted that a previous In-Stat study found mobile VoIP usage on the rise, "creating significant possibility for mobile VoIP gateway equipment suppliers as expenditures in this space are expected to soar beyond the $6 billion mark in 2015."

At that time, Amy Cravens, a market analyst for the innovation firm, attributed the mushrooming growth to the fact that mobile VoIP can extend enterprise desk phone functionality to mobile devices: "Business-oriented products will in substance enable the users’ cell phones to become an extension of their desk phones and will deliver, just in case to voice, a unified communications experience, including email, IM, and collaboration."

Those promises have been fulfilled, which explains the boom in mobile VoIP adoption in the intervening twelve months. Compare those numbers with the fact that a couple years ago, technology and consulting firm Frost & Sullivan released a report titled "Impact of Mobile VoIP on Then and there Generation Cellular Networks," finding that by the end of 2008, mobile VoIP earnings totaled $605.8 million, and predicted that mobile VoIP earnings in North America, Europe, Asia Pacific and Latin America would hit $29.57 billion worldwide by 2015.

At that time Saverio Romeo, Senior Industry Analyst at Frost & Sullivan, cited "the emergence of flat rate mobile data pricing, positive growth of smartphone shipments, and high-speed mobile broadband availability" as what he saw to be the principal drivers of mobile VoIP growth.

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