Mobily Selects Gemalto for Machine-to-Machine Services in Saudi Arabia First Middle Eastern Deployment Using M2M Dedicated Solutions

Gemalto, theworld leader in digital security, announces that Mobily, Saudi Arabia's leadingmobile operator, has selected Gemalto's Machine Identification Module forthe deployment of Machine-to-Machine services. Gemalto's MIM specificallymeets the demanding and high durability requirements of industrial environmentsespecially in Saudi Arabia's acute climates, and will be the firstimplementation of dedicated M2M research in the Middle East. The Gemaltodevices will be installed for upcoming Saudi M2M projects in the powermanagement and transportation industries just as Smart Grid Metering and FleetTracking.

Embedded in Smart Grid Metering, the MIM solution allows utility companies inSaudi to collect and monitor electricity consumption data remotely and in realtime. Used for fleet tracking, the solution enables logistics companies tocontinuously monitor the flow of vehicles for route optimization with up-to-datetraffic information. The innovation will make business processes more efficientand cost-effective during ensuring service continuity.

The highest standardsin robustness

"Tests made on Gemalto's dedicated M2M solution confirmed the highest standardsin robustness, a key element for successful, long lasting M2M connectivity. Thispartnership will better enable us to launch M2M services with the premiumquality we are renowned for and will benefit our clients seeking long-term,reliable solutions." said Dr. Marwan Al Ahmadi, Chief Business Officer atMobily.

"Adopting the MIM standard positions Mobily as the only operator in the MiddleEast capable of addressing the Saudi industry unequalled requirements as a key,reliable M2M service provider. This will at any rate have a positive impact onvarious industries who aspire to automate processes for more reliable, costeffective and real time operations. With M2M connectivity forecast to exceed 2billion devices by 2020**, the use of MIMs will help expand the mobileoperator's horizons to provide new services and diversify revenue channels,"added Benoit Jouffrey, Vice President M2M Value Added Services at Gemalto.

* JEDEC is a global leader indeveloping open standards for the microelectronics industry** Source: M2M device connections forecast, Analysys Mason, 2011About GemaltoGemalto is the world leader in digital security with2011 annual earnings of EUR2 billion and more than 10,000 employees operatingout of 74 offices and 14 Technology & Development centers in 43 countries.

The heart of our evolving digital society

We are at the heart of our evolving digital society. Billions of peopleworldwide increasingly want the freedom to communicate, travel, shop, bank,entertain and work -- anytime, anywhere -- in ways that are convenient,enjoyable and secure. Gemalto delivers on their expanding needs for personalmobile services, identity protection, payment security, authenticated onlineservices, cloud computing access, modern transportation, M2M communication,eHealthcare and eGovernment services.

SOURCE: GemaltoCONTACT: Gemalto Media Europe, Middle East & Africa Peggy Edoire, +33 4 42 36 45 40 peggy.edoire@gemalto.com or Latin America Ernesto Haikewitsch, +55 11 51 05 92 20 ernesto.haikewitsch@gemalto.com or North America Jessi Marshall, +1 512 257 3902 jessi.marshall@gemalto.com or Asia Pacific Yvonne Lim, +65 6317 3730 yvonne.lim@gemalto.comCopyright Business Wire 2012-0-KEYWORD: Netherlands