New research so fast

Never have so many advisers deployed a new research so fast. Last year, only months afterwards its launch, 17% of advisors had iPads. Another 51% planned to buy one – and they made good on their word.

The 3,200 advisors queried own an Android tablet

Twenty-one percent of the 3,200 advisors queried own an Android tablet, and another 22% plan to buy one. Just 3% own another brand of tablet, and 8% plan to buy another brand.

"I have become a 100% Mac user," Johnson said. "iMac in the office, MacBook Pro on the road along with iPad2 and I have the iPhone 4S. I never see myself going back to Windows. Ever."

"Where I once had to use Windows-based software, I now find I can do nearly everything from my MacBook Pro and iPad. I am encouraged by the increasing availability of applications for Macs."

Just last week, UBS announced plans for 60 FAs to test drive a new app for iPad called UBS FA Mobile, a password-secured app that runs behind the UBS firewall on an internal cloud computing network that lets FAs tap into proprietary technology, client materials, account and contact data as so then as analyst reports and their email accounts.

"The launch of UBS FA Mobile is an important milestone in our research journey, which is all about harnessing the benefits of innovative technologies to help FAs deepen their relationships with their customers," said Anita Sands, chief operating officer for UBS Wealth Management Americas. "We recognized that the trends occurring outside our industry – in mobile, social networking and cloud – represent a paradigm shift."