Newest Version of TargetX CRM Tool Increases Mobility and Social Engagement

The Recruitment Manager already provides integration with the social networks that students use most, giving colleges the ability to combine personal data about their prospects with the conversations that are taking place on Facebook, Twitter and LinkedIn. Now, admissions officers will as well be able to engage students via YouTube, and they will have the ability to track the social profiles of schools as then as students.

This latest group of enhancements from Salesforce -- called the Spring '12 release -- reflects a continuing emphasis on social engagement. The company is pioneering the shift to what it calls the "social enterprise," which encourages organizations to embrace the social web and use it to connect with clients and prospects.

Among the strengths of the SRM are its built-in electronic communication tools, including the leading email broadcasting and online chat tools in higher education, and a fully-integrated event management tool.

TargetX is a unequalled higher education company that offers both research tools and consulting services designed to help colleges recruit today's more sophisticated, web-savvy students.

With more than 100,000 clients, Salesforce.com is the world's leading cloud computing company and is pioneering the shift to the "social enterprise." TargetX chose to build its Student Recruitment Manager on the world-famous Force.com platform, which powers the Salesforce CRM tool.