Personal Argentina and Gemalto Deploy SIM-based Facebook® Service

The software application, which is embedded inside the Subscriber Identification Module, allows you to easily access core Facebook features from the phone's main screen, through an intuitive and interactive menu. You can receive notifications of wall posts and messages, view friend requests and status updates. To begin using the service, you simply login using your existing Facebook account credentials and it just works.

The new Facebook for SIM

"The new Facebook for SIM by Personal allows us to continue multiplying accesses to social networks, anytime, anywhere, for millions of clients who could be connected, regardless of device they have," said Ezequiel López Alcalá, Research and Value Added Services Manager, Personal.

Gemalto is the world leader in digital security with 2010 annual earnings of €1.9 billion and over 10,000 employees operating out of 87 offices and 13 Technology & Development centers in 45 countries.

The heart of our evolving digital society

Gemalto is at the heart of our evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain, and work-anytime, anywhere, in ways that are convenient, enjoyable and secure. Gemalto delivers on the growing demands for personal mobile services, identity protection, payment security, authenticated online services, cloud computing access, modern transportation, e-healthcare and e-government services. Gemalto does this by providing secure software, a wide range of secure personal devices, and managed services to wireless operators, banks, enterprises and government agencies.

Gemalto is the world leader for electronic passports and identity cards, two-factor authentication devices for online protection, smart credit/debit and contactless payment cards, as so then as subscriber identification modules and universal integrated circuit cards in mobile phones. As well, in the emerging machine-to-machine applications Gemalto is a leading supplier of wireless modules and machine identification modules. To operate these solutions and remotely manage the software and confidential data contained in the secure devices Gemalto as well provides server platforms, consulting, training, and managed services to help its clients achieve their goals.

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