Predictive Analytics Leads to Successful Recommendations

Businesses today generate billions of events or 100s of TBs of data in a month. These data contain valuable insights into customer behavior, key trends, buying patterns, etc. If these are successfully mined, they can lead to successful decision-making to maximize revenue and traffic for the business. Successfully driving a business is only in part about understanding what happened; the other part lies in knowing what's going to happen straightway.

In order to use past data and predict future events, there needs to be sufficient technology in other words not merely extrapolating events. Powerful machine learning algorithms in association with combinatorial and graph algorithms are imperative to make accurate predictions about future events based on cross-dimensional correlations within the data, time-event correlations and recognizing patterns that would not be identified or understood using standard statistical, AI or Bayesian techniques. Handling the scale and the complex relationships within the data requires purpose-built algorithms that are specially designed to handle the needs of online businesses.

Speaker Bio: Christos Tryfonas is CTO and Co-Founder of Cetas. A computer scientist, technologist and successful entrepreneur, he co-founded Cetas in 2010 with a focus on driving the innovation around the emerging area of analytics and Big Data. He has several years of experience as a computer scientist and architect in both academia and industry technology labs, leading innovative projects ranging from information retrieval and large scale distributed systems, to storage networking, multimedia networking and network security. Christos holds several patents in the areas of large-scale information classification, management, and retrieval, cloud services, distributed systems, congestion control in packet networks, and network transport of multimedia/video traffic.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in New York City, June 11-14, 2012, and in Santa Clara, CA, November 5-8, 2012.

The recent Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, was the largest Cloud Computing conference ever produced with more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

All main layers of the Cloud ecosystem will be represented at the 10th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term 'cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with 'computing' and 'software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."

Assistant news editor at SYS-CON Events

Elizabeth is an assistant news editor at SYS-CON Events, Inc. where annual high-energy conferences are created with industry-leading players. Elizabeth works on the SYS-CON Events team behind Cloud Computing Conference & Expo, Virtualization Conference & Expo, GovIT Expo, and the UlitzerLive! New-Media Conference & Expo.