RBA Spotlights Cloud Efficiency in Growing Business Trends

RBA, a Minneapolis-based innovation firm and a Microsoft Partner, is deploying Microsoft’s cloud-based Office 365 more and more for businesses looking to capitalize on the cloud’s efficiency. Cloud innovation, an unproven concept until recently, has become commonplace in the modern information innovation landscape.Minneapolis, MN May 21, 2012

Much higher knowledge level

RBA employees are finding that their “Cloud Computing 101” conversations with potential clients now frequently begin at a much higher knowledge level.

“It’s all the same settled more into, ‘I’m understanding the innovation, it’s been proven and now I’m ready to think it through for my organization,’ ” said Karl Populorum, RBA’s vice president of sales and marketing.

Good thing for RBA

That’s a good thing for RBA, which has operated as a cloud specialist for several years, patiently sowing Microsoft Office 365 seeds in numerous industries. As more companies take the research leap, more data and experiences are shared, broadening both RBA’s effectiveness and clients’ faith in the research.

Martin Bradehoft, an RBA messaging specialist, sees the same trends. He is part of the technical leadership that specializes in portal, email and instant messaging systems that are the backbone for corporate communications. Transferring those systems to the cloud has become a simpler process because of Microsoft Office 365 and clients’ more informed and realistic expectations.

“We have experienced a variety of business drivers that have clients considering moving elements of their business critical platform to the cloud,” Bradehoft said. “Each company is in a class by itself, nevertheless after working with many clients we have begun to recognize certain scenarios, behaviors and expected outcomes that are common.”

The customer makes a huge difference

Being able to tailor cloud solutions to the customer makes a huge difference. And, those clients include nonprofit organizations, as then as health, medical, financial and government entities that must meet privacy and security thresholds aside from communications goals. The majority of these organizations are determining that Microsoft Office 365 meets and often exceeds those compliance requirements.

Although decision makers are adopting cloud research more willingly than as recently as a year ago, and, since Microsoft Office 365 offers a complete suite of business applications, the workload and expense of on-premise systems has more IT directors and CFOs asking themselves tough questions.

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