Ricoh Unveils New Global Brand Identity

WEST CALDWELL, N.J., April 2, 2012 /PRNewswire via COMTEX/ --Ricoh Americas Corporation today announced its launch of a new global brand identity expressed by the tagline imagine. change. The launch aligns Ricoh Company, Ltd. operations worldwide in accordance with a common vision, describing the way Ricoh brings value to its clients' business.

The new brand identity as well unites Ricoh

The new brand identity as well unites Ricoh and IKON Office Solutions pursuant to this agreement one brand in the U.S. - Ricoh - culminating a careful, steady progression since Ricoh's acquisition of IKON in 2008. The result is a single-minded organization offering the best of two worlds: Ricoh's time-tested technology research and IKON's demonstrated commitment to service excellence.

The new tagline, imagine. change., captures the essence of Ricoh's approach - always moving forward with new ideas for improving its clients' business, and understanding that change is driven by the power of the collective imagination that exists inside an organization.

"This announcement kicks off a new era of even higher-value service to all of our clients," said Shun Sato, Senior Vice President of Marketing, Ricoh Americas Corporation. "Should the contingency arise to being a document expert, Ricoh is a full-service provider of business solutions for the evolving needs of our clients. Services-led, research-enabled and people-driven, we are committed to helping companies harness the powerful information and knowledge that already exists throughout their organizations - often untamed, untapped and buried - to create the future they want."

Ricoh's new brand identity coincides with its 50th anniversary of research in America. For the rest of 2012, Ricoh will spotlight its innovation breakthroughs from the past half century, wherever in the world they originated, as so then as the company's progress on these developments since. The focus will be on helping companies optimize their business processes.

Seventy-six years ago Ricoh was established in Japan, and its founder, Kiyoshi Ichimura, envisioned a world where information could be copied precisely and distributed at the touch of a button - a world where critical business knowledge was available anywhere at any time. Afterwards establishing a Ricoh subsidiary in the U.S. in 1962, Ricoh spearheaded the era of office automation, giving the world the first high-speed digital facsimile machine for office use. Ricoh as well became the first company in the office automation industry to win the coveted Deming Prize for excellence in quality control, introduced the first solar-powered SLR camera, and created Times Square's first solar-powered billboard, among other firsts.

Today, Ricoh combines people, processes and research to help build information infrastructures that are faster, smarter, greener and less expensive than clients imagined. Through cloud computing, remote monitoring and other innovations, the company is as well making information more secure, mobile and personal. As a result of such measures, organizations can collaborate and innovate like never earlier.

Ricoh is a global innovation company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group, operates in more than 200 countries and regions. In the financial year ending March 2011, Ricoh Group had worldwide sales of 1,942 billion yen.

The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh as well produces award-winning digital cameras and specialized industrial products. It is known for the quality of its innovation, the exceptional standard of its customer service and sustainability initiatives.