Salesforce.com set to buy Buddy Media for $800 million

Buddy Media, a company that lends a hand to companies and brands and enables them manage their Facebook accounts, is likely to be acquired by cloud-computing pioneer Salesforce.com.

According to sources familiar with the matter, Internet search behemoth Google had as well espoused interest in the five-year-old Buddy Media, nevertheless in vain. During the agreement has but not been finalized, it believed that Salesforce.com will clinch the $800 million deal.

The time spent

Latest data suggests that the time spent by clients on social media is increasing by the day. The social media is as well providing the platform whereby social intelligence that can help make business decisions can be gathered.

About Buddy MediaBuddy Media is a so then known name in the domain of managing brands in the online social networking space. The company helps advertisers maintain their apps, ads and pages on Facebook.

Hitherto linked only with Facebook, Buddy Media has as well expanded its horizons to other social networking sites like Twitter and Linkedin lately.