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Salesforce.com Signs Definitive Agreement to Acquire Buddy Media

The marketing industry is undergoing the biggest transformation it's seen in 60 years, and it's all being driven by the unprecedented growth of social networks. Today's leading brands are looking to completely transform their traditional marketing strategies for the social era. Industry analysts predict that CMOs will surpass CIOs in spend on innovation within the then five years(1) and that social advertising will be the largest growth area of online advertising by 2013(2).

Q3 FY13: Salesforce.com expects to provide revenue and EPS guidance for its fiscal third quarter FY13, including the effects of this transaction, when it announces results for its second fiscal quarter, ended July 31, 2012.

FY13: The acquisition is expected to increase earnings by roughly $20 million to $25 million, and to reduce non-GAAP EPS by in broad outline $0.14 to $0.15 in the second half of the year ending January 31, 2013 depending on the final acquisition date. To reflect the impact of this acquisition, the company is updating the full-year guidance it provided on May 17, 2012. Exactly, the company now expects FY13 revenue in the range of roughly $2.990 billion to $3.025 billion, and FY13 non-GAAP EPS in the range of approximately $1.45 to $1.49.

Buddy Media is the social enterprise research of choice for eight of the world's top ten global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world.

With more than 100,000 clients, salesforce.com is the enterprise cloud computing company in other words leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put clients at the heart of their business. Based on salesforce.com's real-time, multitenant architecture, the company's platform and application services allow clients to:

This press release contains certain forward-looking statements about salesforce.com and Buddy Media, including statements that involve risks and uncertainties concerning salesforce.com's proposed acquisition of Buddy Media, the expected financial impact of the acquisition on salesforce.com's fiscal second quarter and full fiscal year financial results, the expected closing of the acquisition, the expected relative spending by CMOs and CIOs henceforth, expectations regarding market opportunities, size and growth, the combined capabilities of the companies' products, transformations in marketing, anticipated product information, capabilities, scale and strategy, including the social media marketing market, the benefits of the proposed acquisition, salesforce.com's social enterprise strategy, market and industry trends, and general business outlook. When used in this press release, the words "can," "will," "intends," "expects," "is expected," similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of salesforce.com or Buddy Media, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this press release due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the opportunity that the transaction will not close or that the closing may be delayed, the anticipated synergies and benefits of the combined companies may not be achieved, the combined companies may experience delays, unexpected costs or be unable to complete integration activities in a timely manner, if at all, the opportunity that key personnel of Buddy Media may not be retained by salesforce.com, responses from competitors, clients, users and partners, general economic conditions in the markets in which either company does business, and the opportunity that salesforce.com or Buddy Media may be adversely affected by other economic, business, and/or competitive factors. Just in case, the purchase price payable pursuant to this agreement the merger agreement is subject to customary adjustments. The purchase price figures included herein are based on current estimates of these adjustments. The actual purchase price paid in the merger may differ from these figures if the actual adjustments differ from these estimates. Consequently, no assurances can be given that any of the events or statements anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of salesforce.com or Buddy Media.

More information: Newsblaze
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    Buddy Media Salesforce

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    Buddy Media Acqui