SAP TO TARGETS SME MARKET

SAP Thailand's business plan for the year is to continue expanding its enterprise resource planning customer base, in particular in the small and medium enterprise market.

Huge focus to sell mobility

It as well will have a huge focus to sell mobility, customer relationship management, business intelligence and real-time analytic into its base and beyond. The company as well will focus on a few new areas very actively, and should be able to help clients extend their use of SAP to be best-run businesses, said SAP Thailand's managing director, Thomas Tom Zack.

"With more free-trade agreements, this is something that many prospects are calling us about, to see how SAP can help them get ready to compete regionally and globally," Zack said.

The largest

"As the largest and fastest-growing business applications company globally, and here in Thailand, we are so then positioned to help them become Best-Run-Businesses," said him.

"Our business strategy the past two years has been to get very customer-centric and partner-centric in everything we do. We have been very successful at delivering value to our clients, by focusing on solutions that are not only relevant for their industry, nevertheless bring true "Best Practice" for their industry to the customer. This focus on industry has as a matter of fact paid dividends for us, and we have captured material market share as a result. In 2012, we will continue this focus, with more specialisation from our partners around industry solutions."

He insisted that real-time analytics and mobility are two major research shifts that will as a matter of fact shape IT in Thailand in 2012.

With its key products, SAP Hana can leverage "in-memory" research to help utilise the huge amounts of data, combined with real-time interfaces to the core ERP systems to make sure the latest data is always on the fingertips of the executives. In the meantime, its Sybase SUP mobility and Afaria management can help clients deploy enterprise applications on a wide variety of devices easily, with security and manageability assured.

"We have launched a number of cloud-computing services over the last two years. Thailand is not an early adopter of cloud offerings and is more conservative than other countries, however it will happen slowly over the coming years. We have as well just announced our intention to acquire SuccessFactors, the leader in Cloud-based HRM solutions, which will accelerate our move into this very fast-growing market segment," said Zack.