SolutionSet Takes Marketing Services to the Cloud With Opscode

Opscode®, the leader in cloud infrastructure automation, today announced that SolutionSet, a Hyper Marketing Inc. agency and the largest independent marketing services company in NA, has deployed Opscode Hosted Chef® to accelerate delivery of its digital marketing services, from Internet applications to social networking solutions. Using Hosted Chef, SolutionSet has streamlined the creation, management and delivery of innovation solutions within its public and private cloud environments, reducing time to market from days or weeks to just hours.

"For so many businesses, time is money, and we're no different. Our customers demand world class product with short turnaround, so our research operations must be very flexible and responsive," said Kent Langley, Vice President, SolutionSet. "Hundreds of servers across dozens of environments can be difficult to manage with a small team. Hosted Chef makes it possible for SolutionSet to effectively automate resource management, provisioning, and ongoing infrastructure maintenance. We get more done in less time and better serve our customers."

From beautifully designed web applications to advanced custom business analytics platforms for social media analysis, SolutionSet's digital services enable customers to maximize the power of the web in effectively marketing to diverse audiences. SolutionSet develops, tests, and deploys a continual influx of advanced web and cloud-based applications in near every language, across a wide variety of different environments. With Hosted Chef, the SolutionSet Digital Systems Engineering & Architecture team manages these multiple production infrastructures quickly, without significantly increasing complexity.

SolutionSet originally deployed Open Source Chef, to help automate its managed environment, nevertheless rapid growth in both infrastructure and business necessitated a move to Hosted Chef. Leveraging Opscode's customer support and services, SolutionSet has deployed Hosted Chef to automate hundreds of physical and cloud-based servers across multiple data centers. By moving to Hosted Chef, SolutionSet can now deploy applications on a continuous basis and spin up new environments in minutes, significantly increasing business agility and saving its small operations team hundreds of hours per year.

SolutionSet is the fourth largest independent marketing services company, providing robust marketing and business solutions via digital, data management and analytics, direct, and local marketing. We plan, create and deliver integrated communications programs to build brands during driving transactions for customers, including adidas, AT&T, American Express, AMD, CCA Global, Cisco, Dell, eBay, National Consumer Panel, Nielsen and Office Depot. For more information, visit: www.solutionset.com.

Hyper Marketing is the largest independent marketing-services network in North America. The newly formed company has 1,300 employees in 24 offices across the country, with expertise in digital, direct, data, promotion, shopper marketing, Hispanic, and media buying and planning. At Hyper Marketing, everything revolves around changing consumer behavior and driving transactions in a hyper connected world. The companies in Hyper Marketing's portfolio partner with CMOs of many of the world's most then-known brands including AT&T, Dell, eBay, Kellogg's, Office Depot, The Home Depot and Unilever to develop integrated programs that deliver profitable results.