Strange sounding phrase isn't it?

It's nearly a strange sounding phrase isn't it? The rise of the term "Big Data" has been popularized to describe those data sets we now juggle with in the new world of cloud computing and massively distributed databases, fueled as they are by the multiplicity of desktop and mobile devices that now interconnect with our global data mountain.

Big Data Truism #1 - "Extracting Value Breeds Sustainability"Extracting value from the Big Data pile is a fundamental step on the path toward business sustainability.

This is not business sustainability in the green eco-aware sense of the term where a firm's operations are judged to have zero negative impact on the environment, society, or economy. Instead, this is business sustainability in the sense of a firm being able to stay ahead of the commercial curve in its market niche and exhibit agility based on data-driven intelligence that helps maximize profits. When this point is reached, the firm becomes profitable and can "sustain" that position going forward because it has analyzed and subsequently managed Big Data streams competently.

Big Data Truism #3 - "Cloud Is a Natural Home for Big Data"It is important to realize that open and interoperable cloud infrastructures are critical to delivering the at once generation of cloud-based services to developers, businesses and consumers. As we now gravitate toward more open service architectures straddling public, private and hybrid cloud environments, the presence of Big Data will be felt more directly as things now stand a natural fit for the cloud.

Big Data Truism #4 - "Examine Use Cases for Usability"Big Data analytics is, normally, new. So firms can learn a lot from looking at what others have done in this space. News reports detailing extensive use of the Hadoop open source distributed computing framework, NoSQL database research and other related technologies are an essential reading source earlier any size firm even takes its first steps in this research zone.

Freelance journalist

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as so then as all related aspects software engineering, project management and technology in its entirety.