Strategic Partnership Provides Cablemas With Formula

LAS VEGAS, NV — NAB Expo - Cablemás, Mexico's 2nd largest cableoperator, with 1.2 million cable subscribers, continues to provide abenchmark for digital TV and advanced consumer services in Latin America'slargest market for pay-tv. Displaying one of the fastest expansions intoday's DVB market, a strategic partnership with market-leading service,research and hardware providers Conax, and Evolution Digital LLC and Cubiware has enabled Cablemás torevolutionize its growth and penetration of the digital TV market byproviding advanced services to consumers throughout Mexico.

Need for higher security

With a need for higher security and a simple, but elegant Video-on-Demandoffering and market differentiator, Conax and Evolution Digital partneredwith Cubiware to provide Cablemás with a VOD platform using Adaptive BitRate innovation, to maximize bandwidth efficiency, and reduce operatingcosts. A comprehensive Hybrid IP Video solution was proposed including ahighly cost effective set-top device that could embrace video on demandcontent delivered in an IP format.

The partnership has enabled Cablemás to reduce churn and illegaldistribution, and increase revenue through premium VOD content -- whilecontinuing to add new features and solutions, just as a bouquet ofvalue-added triple play services. Today Cablemás provides clients with anenhanced quality digital TV offering, as then as high speed data anddigital voice services. The operator currently serves an impressive 1.2million cable subscribers, 350,000 VoIP (Voice over Internet Protocol) clients, and 450,000 broadbandcustomers, in 50 cities across Mexico.

The insight

- "The insight, experience and guidance provided by strategic partnersConax, Evolution Digital and Cubiware for a total, best-of-breed platform,has enabled Cablemás to innovate and provide new quality digital TVservices, resulting in increased earnings and a reduction of illegaldistribution of content, says Carlos Alvarez, Managing Director of CablemásTelecomunicaciones S.A. de C.V. Cablemás is confident we have found astable and long term partnership in which we can continue to grow ouroperations for future services and business models."

- "Cablemás aggressive digitization process has obviously demonstrated theflexibility and advantages of using an open platform like DVB. The platformdeployed has helped Cablemás dramatically reduce the capital investmentrequired to convert from analogue to an all-digital network, and provides aHybrid IP video platform to support VOD and other exciting interactiveservices."

Cablemás is the second-largest cable television operator in Mexico based onnumber of subscribers and homes passed. Cablemás serves 1.2 cabletelevision subscribers, 450,000 high speed internet subscribers and 350,000telephone services with over 2.7 million homes passed operating in 49cities throughout the country's residential, industrial and tourism regionsas of 2'Q-2010.

The future-orientedsecurity solutions

Conax provides the future-orientedsecurity solutions and expertise that empower multi-screen digital TVcontent distributors globally to deliver premium content over broadcast,broadband and connected devices securely. Conax secures content foroperators representing 125 million pay TV consumers in 80 countries aroundthe globe. Follow Conax on Twitter

Cubiware is an innovative provider of software for Digital TV devices andsystems. Cubiware products include market-proven IPTV/OTT/DVB/IP hybridMiddleware and Software Development Kit for developing client deviceapplications. Cubiware supplies to pay TV operators in Europe, Americas,Asia and Africa.