Sybase 365 Provides Broadest Global Offering For Enterprise Messaging And Mobile Customer Engagement

Sybase 365, with its market-leading SMS messaging services and reach to over 900 mobile operators, is in the unequalled position to offer enterprises an array of customer engagement services across all mobile channels and via any mobile device.  These range from SMS messaging that reaches all mobile phones, to IP-based app messaging that reaches not only smart phones, however also WiFi enabled tablets. 

"Mobile device innovation and the adoption of mobile apps are changing the game for mobile marketing, enabling intimate and context sensitive customer interaction and transactions," said John Sims, president of Sybase 365. "Our Sybase Push 365 messaging service, enabled through our partnership with Urban Airship, will help usher in a new era of mobile customer engagement that enables enterprises to leverage cross-channel integrated marketing communications strategies to increase lifecycle interactions and deliver exceptional customer experiences."

Urban Airship will provide Sybase 365 with developer tools and resources that allow enterprises to quickly and easily add push messaging capabilities to mobile apps, as then as browser-based interfaces that enable business users to create, target and analyze the results of basic and Rich Push® messages. These services will as well be available to mobile operators and OEMs through Sybase 365. Urban Airship push notifications can be highly targeted through advanced segmentation based on a wide variety of customizable attributes just as audience location, context, user-set preferences or business rules.