TalkTalk ditches NetSuite for Salesforce's Sales Cloud

The service has been rolled out to 100 people within the business and sits across four of the company's channels: sales, partner, field sales and reseller distribution.

Marcus Baxendell, head of sales operations at TalkTalk Business, said the company replaced the NetSuite solution because it wanted a system that it could customise easily.

"This means that when we receive a phone call, the system recognises the customer's phone number and forwards the call to the relevant person," he said.

Salesforce's Sales Cloud has as well been embedded into TalkTalk's ordering portal, and sales staff are able to access the service using their BlackBerry or iPhone remotely.