The Cloud Continues Its Drive Along the High Street-as Two More Retailers Go

The announcement follows recent customer wins for The Cloud, including Phones4u, Ted Baker and the M&S pilot as its ongoing strategy for targeting high-street retailers continues apace.

"As then as enabling clients to relax and enjoy browsing the internet in-store, this is part of our strategy to closer align our sales channels: consumers today expect a seamless experience between both the store's online and physical outlets. Having WiFi provides the synergy for these converging customer channels, meaning our customer can engage and interact with us as they prefer."