The Debate Begins

It's long been said that producing consumer electronics is harder than business research because consumers won't put up with stuff that doesn't, you know, work. Nevertheless in our modern age, it seems that consumers are more likely to be blinded by shiny new toys than business IT buyers, and that purveyors of research to this latter group aren't as free to, shall we say, obfuscate.

BA from Knox College

Roger Strukhoff holds a BA from Knox College, Certificate in Technical Communications from UC-Berkeley, and MBA from CSU-Hayward. He won a 2009 "Stevie" American Business Award for producing the best publication in its category. He is a former Publisher at IDG and Guest Lecturer at MIT. He splits most of his time between Silicon Valley and Southeast Asia, however can as well be found at www.twitter.com/strukhoff