The financial

Given the financial and spectrum advantages that BCE Inc’s Bell Mobility, Rogers Communications and Telus Communications have in the cellular business, working at the same time is the only way to fight, he argued.

Interview later

In an interview later, Lacavera said the speech was aimed at Montreal-based Quebecor, whose Videotron cable and wireless network straddle Quebec, and at Shaw Communications, which has a cable network across the West and a significant amount of wireless spectrum.

Both financially-healthy cablecos have valuable AWS spectrum bought in the 2008 auction they aren’t using – Videotron’s spectrum covers Toronto, during Shaw has decided to build a Wi-Fi network instead of a cellular network.

In the interview Lacavera explained that Industry Canada’s rules for at once year’s 700 MHz spectrum auction don’t leave Wind enough possibility to buy the spectrum he feels it needs for adding high speed LTE (Long Term Evolution, latest standard in the mobile network technology) wireless broadband service.

Lacavera as well told the conference that afterwards the Supreme Court refused in April to hear a challenge to the federal cabinet decision allowing Wind to go into business his company is no longer on the defensive.

“The time for wind on offence has arrived,” he declared, meaning it will be more aggressive in strategy and marketing. That includes launching service in four more cities this year and adding more distribution outlets and starting to pitch more to business clients.