'The Pilot' Deploys Bluefin Technology Partner's Enhanced Advertising Self-Service Portal and Digital Classifieds Solution

Leading North Carolina regional newspaper implements a digital classifieds platform and self-service advertising portal powered by Bluefin Innovation Partners. New features enhance publisher's online presence with new revenue opportunities, and relevant user-friendly community content.Andover, Massachusetts March 12, 2012

“Bluefin has given us an possibility to provide a superior digital classified platform to our advertisers and subscribers,” said Pat Taylor, ad director of The Pilot. “Their partnership approach demonstrates a sincere desire to help grow our business by making it easy for us to deploy a great online advertising environment. It was a seamless migration to a powerful and user-friendly system that grows our print and online earnings, and dramatically enhances our digital classified presence.”

“We try to look at technologies, like Bluefin, as a chance to improve our operation and open up new revenue opportunities,” said Publisher David Woronoff. “When we can partner with a company to gain skill sets we can’t develop as effectively on our own, that’s a win-win-win, for us, for the developer and the customer. We think Bluefin is a great example of that.”

The Web-hosted deployment includes Bluefin Place Ad

The Web-hosted deployment includes Bluefin Place Ad, allowing advertisers to place classified ads in multiple print and online publications, all from a single advertiser user experience. These ads can be for print-only, online-only, or a combination of print and online – each listing with its own “look and feel”. Powerful upsell features help drive revenue by giving advertisers tools to make their ads stand out.

With Bluefin Marketplace, The Pilot is bringing buyers and sellers at the same time by hosting current online ad inventory with effective and relevant search and display capabilities. Utilizing “cloud computing” innovation requires no local infrastructure or support. Bluefin latest release includes significant enhancements to connect to social media platform just as Facebook and Twitter. The Pilot as well utilizes Bluefin’s automated Data Feed Manager to upload and publish their print classifieds listings online.

“We are delighted that The Pilot has chosen Bluefin to advance their self-advertising and digital classified marketplace strategies,” said Rich Grover, General Partner for Research and founder of Bluefin Innovation Partners. “This new site once again proves that newspaper publishers of all sizes can leverage Bluefin’s evolving innovation to extend their advertisers’ message to both traditional and non-traditional media channels.