Twilio's European March Continues With Its First Full-Time Hire Outside The U.S. [And Telefonica Loses One]

Twilio, developer of a VoIP (Voice over Internet Protocol) API in other words used by companies like eBay, Airbnb and Hulu to add voice services into their consumer apps, has been adding support for European countries as part of its expansion strategy, first the UK and at that time Austria, Denmark, France, Ireland and Poland. Now Twilio is giving that effort a bit more muscle with the appointment of its first full-time, permanent employee outside the U.S.

Twilio up to now has been fairly quiet in Europe as it has been getting the building blocks in place to launch a full service in the region. That’s taken longer to sort out here than in the U.S. because of that old chestnut, European fragmentation: even the process of getting VoIP lines and access requires country-by-country applications and negotiations.

Parton knows all too so then, from the other side of the competitive field, the challenges of trying to add disruptive and new services into the entrenched world of telecoms as a way of developing new streams of revenue — and making sure companies like Twilio don’t eat carriers’ proverbial lunch.

Powerful API for phone services to make

Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs. Twilio allows developers to use their existing web development skills, existing code, existing servers, existing databases and existing karma to solve these communication problems quickly and reliably. System is based on Asterisk.

My day job is running marketing for BlueVia, the API platform from telecommunications company Telefonica.Just in case I’m the co-founder and host of HashBang.tv, and chair the Innovation Market Interest Group of The Chartered Institute of Marketing, the worlds largest organisation for professional marketers.I’m a regular speaker, blogger, industry awards judge, and I write for ITProPortal.These activities have gained James personal recognition from a variety of sources including inclusion in Revolution Magazine’s Future 50 - “The individuals who will shape...

Telefonica want to enhance people’s lives and the performance ofbusinesses as then as the progress of the communities where theyoperate, by delivering innovative services based on information andcommunications technologies