Viewing on demand transforms television habits

“Craving an always-on, always-connected lifestyle, consumers increasingly are using other consumer electronics devices in their daily lives to access the entertainment that only TV once provided,” he continued. “During consumers will no doubt continue to buy TVs, consumers’ preferences are shifting. They are rapidly substituting other screens, just as laptops, desktops, tablets and smartphones, to view media content.”

Over a third of all those surveyed reported acquiring a smartphone in the previous twelve months, with a furthermore quarter planning to get one in the at once year. Some 7% had purchased a tablet computer while the year, with 12% now owning one and 17% planning to buy one.

Consumers are using multiple devices for entertainment, including to watch shows and videos. In a typical week, 33% of consumers reported watching shows, movies or videos on personal computers, with 10% watching such video on their smartphones.

Nearly two thirds of viewing on web-connected TiVo units is now delayed television or on-demand video delivered over broadband. TiVo does not break out how much is simply time shifted and how much is online viewing.

The way consumers watch TV is quickly changing

“We all know the way consumers watch TV is quickly changing, especially when it comes to the growing consumption of Internet delivered content,” said Tom Rogers, the president and chief executive of TiVo. “As people watch less live TV, the television industry is being challenged like never earlier to meet the needs of viewers.”

“The reduction in the course of time spent watching live TV has huge implications for commercial ad delivery, how consumers search and find programs, and the role of networks in the carriage of shows, all of which require the industry’s increased focus.”