Women Are More Likely Than Men to Have a Blog

In a report released Friday, Nielsen found that women, overall, are significantly more likely to engage with social media than men. Per Nielsen’s Internet-usage index, women are 8% more likely than the average online adult to build or update a personal blog — during men are 9% less likely to do so. Similarly, women are 18% more likely than the baseline American to follow a brand on Facebook or other social media sites … during men are 21% less likely. Have created meanwhile one social networking profile? Women: 6% more likely to have done that. Men: 7% less likely. Used the Internet to purchase a product featured on TV? The ladies: 12% more likely. The dudes: 14% less likely.

That’s fascinating, in particular, because it’s part of a clear trend. A June 2010 comScore study found that women, globally, spend more time online than men A September 2011 report from Rebtel, the mobile VoIP (Voice over Internet Protocol) provider, found that 68% of women who use the web to stay in touch with friends, family and acquaintances do so using social media, during only 54% of men do the same. And a February 2012 report from the firm Porter Novelli found a similar breakdown: In a survey of U.K. women, 65% said they used social media anyway once a week, during only 51% of men said the same. And a February Pew survey determined that “women use Facebook more than men,” with women averaging 11 updates a week — compared to 6 updates for their male counterparts.

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