Wrapp Activates Social Gifting Service in Norway

"Wrapp's friend-to-friend marketing and overall alignment with retailers' interests is totally unequalled in this new social gifting category," said Sofie Gunolf, Indiska's CEO. "They've come up with a totally new way to use mobile phones and the social graph to get the people on-line that we want as customers as a matter of fact into our stores and making purchases. From our perspective it doesn't get better than that."

To get started, download the Wrapp mobile app from Apple's App Store or Android Market, or use the web app at www.wrapp.com, and connect the Wrapp app to your Facebook account.

Gift card you click on the link sent to you in email

To collect a gift card you click on the link sent to you in email, text message or on your Facebook wall and automatically download the Wrapp app. When you're ready to use a gift card, you select the Wallet tab in the app, and the gift card you want to redeem. At the time, press the Redeem button, and show the gift card and its barcode displayed on the phone's screen to the cashier, who will scan the barcode and complete the transaction.

Wrapp was started last year by Winbladh and a small team of entrepreneurs in Sweden, including Andreas Ehn, Spotify's founding chief innovation officer; Magnus Hult, who played a key role in building Spotify's original research and platform; Aage Reerslev, founder of mobile browser maker Squace; Leo Giertz, founder of Barefoot Hackers, one of Sweden's most acclaimed iPhone development shops; Fabian Mansson, former CEO of H&M and Eddie Bauer, who now serves as Wrapp's chairman; and Carl Fritjofsson, strategy advisor to Groupon.se. Winbladh co-founded Sendit, the first mobile Internet company, where he served as CEO, and took it public in 1997, previously being acquired by Microsoft. In 2006 Winbladh co-founded Rebtel, now the world's largest independent mobile VoIP (Voice over Internet Protocol) company.