XO Communications Unveils New Brand That Emphasizes the Customer Experience

XO Communications today announced a new era in the company's history, unveiling an updated and boldly modern corporate brand that showcases a differentiated customer experience. The new brand is focused on the company's effort to redefine every customer touch point -- from the time a customer considers XO and signs a service contract, through the installation process, ongoing support and planning for growth -- in order to provide the best customer experience in the telecommunications industry.

"We are very excited to introduce the new XO," said Laura Thomas, interim CEO for XO Communications. "Our new brand reaffirms our commitment to provide the best customer experience in the industry. At the end of the day, clients aren't just buying cutting edge research; they're getting the people behind it. In other words what our new brand is about -- differentiation through superior customer experience."

XO's rebranding reflects significant input from its clients and employees. The company leveraged brand technology, its own history, and its strategic focus to shape how it represents the XO promise and the qualities its employees are most passionate about to its clients. The new XO tagline -- "Solutions you want. Support you need." -- is meant to define the company's commitment and focus on providing the solutions that are right for clients, not forcing customers to fit XO services. Most importantly, the new tagline is meant to emphasize the company's commitment to providing the support customers need and should expect from their communications provider.

To live up to this new brand positioning, XO Communications has realigned its service offerings to demonstrate the simplicity and strength of the company's capabilities in meeting clients' key telecommunications, network and IT service needs:

The simplicity

"Our new brand reflects the simplicity, focus and discipline of our new strategy -- to offer the best customer experience in the telecommunications industry," said Ernie Ortega, executive vice president of sales and marketing for XO Communications. "We have built our new brand to reflect that strategy and communicate that XO will be the easiest company to do business with throughout the customer's time with us from the initial point of contact and how we design solutions to how we price services, install them, and provide the ongoing support our clients need."

About XO CommunicationsXO Communications is a leading nationwide provider of advanced communications, managed network and IT infrastructure services for business, large enterprise and wholesale clients. These clients include more than half of the Fortune 500, should the contingency arise to leading cable, mobile wireless and domestic and international telecommunications companies. XO offers a superior customer experience through its innovative data and IP solutions, its employees' focus on clients and the proven performance of its advanced network. To learn more about XO Communications, visit www.xo.com or blog.xo.com. XO Communications is as well on Twitter, YouTube, Facebook and LinkedIn.