YANGAROO's Advertising Division Reaches New Milestones

TORONTO, Sept. 15, 2011 /PRNewswire/ - YANGAROO Inc., the industry's leading secure digital media distribution company, today announced it has achieved significant new milestones in the television broadcast adoption of its DMDS innovation.

The YANGAROO Advertising Division has reached the 2000th broadcast destination milestone in North America as it continues its rapid growth and the rollout of its DMDS Advertising Delivery Service. An furthermore significant milestone is attained as DMDS now reaches 75% of the addressable HD broadcast marketplace in the US and Canada. Networks and broadcast groups include, CBS Networks and the CBS Station Group, Fox Television Stations, ESPN Network Group, Discovery Networks, MTV/Viacom Network Group, ABC Television Group, Belo Television, Hearst Argyle Television Group, McGraw Hill Broadcasting, Sinclair Broadcasting and the Tribune Broadcasting Company. DMDS delivers HD files quicker and at a significant cost saving to advertisers and provides a more efficient and effective workflow for broadcasters.

The 2000 destination milestone

"We are excited about crossing the 2000 destination milestone," said Scott Wambolt, CEO YANGAROO Inc. "The digital delivery market is estimated at over $300 million in North America, and with 2000 broadcasters on board we believe we currently have the possibility to target $100 million of that market. We believe the reason our solution has been adopted so quickly is that it represents a significant enhancement to the current workflow for distributing SD and particularly HD TV advertising content during also saving brands and agencies significant time and money. Over the last few months we have ramped up our sales and marketing efforts to take this message to the large agencies across North America. We are very encouraged by the reception and are seeing our advertising content distribution earnings grow quickly."

Yangaroo attributes the growth to the best of breed research embedded in the DMDS research solution. The fast growing acceptance of an all-software, cloud computing research has proven more scalable, reliable, and affordable than traditional satellite and server based platforms.

YANGAROO's patented Digital Media Distribution System is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS replaces the physical distribution of audio and video content for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet. The DMDS Awards platform powers many of the world's major awards shows.

Named one of Canada's Top 100 Tech Companies by Canadian Business, YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas. YANGAROO trades on the TSX Venture Exchange in accordance with the symbol YOO and in the U.S. in accordance with OTCBB: YOOIF.

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