Zendesk Launches Asia Pacific Headquarters in Melbourne

Since it was formed in 2007, Zendesk has already acquired more than 10,000 clients worldwide, ranging from small businesses right up to global giants including Adobe, Xerox, MSNBC, Sony Music and Groupon.

According to Zendesk Vice President and Asia Pacific Managing Director, Michael Folmer Hansen, the region is an early adopter market for cloud-based services. "We see a huge possibility in the Asia-Pacific region, in Australia and New Zealand in particular, which have a large number of businesses that are keen to adopt cloud innovation," he said.

Recent report from Frost

In a recent report from Frost and Sullivan*, 43% of Australian companies now use cloud computing in some form, during 41% of IT decision makers say cloud computing will be a top priority in the current fiscal year.

Folmer Hansen adds, "The rapid rise of social media channels has meant customer service has changed forever. Gone are the days of relying purely on a telephone help desk where queuing was the norm. Today, clients expect to have a choice of multiple touch points, whether that's via the web, social media or mobile devices. They want to have immediate and direct conversations with their service providers and demand a fast, satisfactory response.

"Using cloud-based technologies, just as Zendesk, businesses are realizing they can deliver great customer support, fast. It's easy to use, cost effective and can be introduced without disruption to current customer service systems."