Zenga TV goes free to carve mobile TV niche

India's mobile TV scene is plagued by challenges just as high subscription and data fees as so then as poor network speeds and, in this way, bad user experience. Additionally, earnings tend to be contested by the telco, broadcaster and mobile TV service provider, and this confusion furthermore strangles industry growth.

The region of INR 150 million now

"Our earnings are in the region of INR 150 million now...[and] we are expecting it to increase to INR 515 million to INR 618 million by March 2013, " he stated, adding that the company broke even in the second year of operations between 2010 and 2011.

Tapping on cloud benefitsHis confidence stems from the belief that Zenga TV is addressing the gap in mobile TV delivery currently by using its innovation to deliver a mobile TV experience optimized according to the type of device and the network used to stream the content. The research is based on cloud computing, which allows it to provide good quality video streaming over 2.5G networks and above.

Monetizing through ads, partnershipsWhen asked how Zenga TV makes money when it offers its product for free, Momiim said during it does not charge for its service, the company has three different sources of revenue. The first one is from partnership with handset manufacturers, in which its service is embedded within the devices these vendors produce, he elaborated.

Secondly, advertisements, just as the live ads on its Web site, help generate revenue too, during the third source is through third-party agreements, the CEO said.

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