Augme Technologies Acquires Key Mobile Technology Patents

Patent Rights Enhance Company's Mobile Marketing and Mobile Advertising Portfolio by Adding Interactive Mobile VoIP (Voice over Internet Protocol) to Augme's AD LIFE(R) Platform

NEW YORK, NY--(Marketwire -05/29/12)- Augme Technologies, Inc., a innovation and services leader in interactive media marketing that offers the only patented end-to-end mobile marketing and mobile advertising platform, today announced that it has acquired a family of five issued United States patents. The patents cover Voice over Internet Protocol and other critical mobility inventions.

The acquired patents include numbers 7,606

The acquired patents include numbers 7,606,217 entitled "System and method for routing telephone calls over a voice and data network"; 7,460,480 entitled "Dynamically adapting the transmission rate of packets in real-time VoIP communications to the available bandwidth"; 7,676,599 entitled "System and method of binding a client to a server"; 7,782,878 entitled "System and method for sharing an IP address"; and 7,957,401 entitled "System and method for using multiple communication protocols in memory limited processors".

Additionally, Augme has acquired seven U.S. patent applications from the same seller, Geos Communications IP Holdings, Inc., and eighteen pending international patent applications in related invention families within the field of mobile VoIP. The patents will allow Augme Technologies, Inc. to expand its mobile marketing and mobile advertising innovation offerings to include adaptive voice technologies for any mobile environment, VoIP-enabled mobile marketing and advertising, VoIP-enabled E-Commerce and VoIP-enabled services and support features within Augme's industry-leading AD LIFE® mobile marketing and mobile advertising platform.

"This patent acquisition supports Augme's growth strategy, which includes the monetization of both its Hipcricket operating business and its intellectual property portfolio," stated Nathaniel Bradley, Augme Technologies' Chief Research Officer. "The new patents enhance the IP protection capabilities of our AD LIFE® platform and our newly enhanced AD SERVE® mobile advertising solution. They will as well facilitate the build-out of our enterprise channel, which will now have additional patented features and capabilities. This acquisition expands our IP portfolio to include 14 issued patents and over 60 pending patents in the U.S. and internationally with over 2,000 claims in the telecom, media and Internet, space. Though the Company's stated IP strategy focuses in large part on licensing, Augme remains committed to the vigorous defense of its intellectual property rights."

Augme Technologies recently signed its first major licensing agreement, with LucidMedia, creating a framework for future patent and brand licensing activities. The newly acquired patents will enhance Augme's IP business model and expand its domestic and international applications.

The acquired patents will strengthen Augme'

"The acquired patents will strengthen Augme's leadership in the mobile marketing and mobile advertising industry," said Fred DuFrense, Senior Advisor at ipCapital Licensing Company and a Member of Augme's Advisory Board. "It better equips the Company to map specific critical functions involving patent protected capabilities and new and advanced feature sets. Licensing is a serious and growing business for Augme, and these new patents amplify coverage in critical areas."

Augme® Technologies, Inc. provides strategic services and mobile marketing innovation to leading consumer and healthcare brands. Selling its products and services pursuant to this agreement the Hipcricket brand, Augme's platform has provided measurable successes across an industry-leading 175,000 campaigns for its customers, which include many of America's brand-name leaders in a variety of industries, along with their agencies.

This release includes forward-looking statements. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as then as statements that include words just as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 29, 2012 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is pursuant to this agreement no obligation to update or alter such forward-looking statements, whether as a result of new information, future events or if not.