KeKu Promises Cheap, High-Quality Calls To Any Phone Number Worldwide

KeKu is a VoIP (Voice over Internet Protocol) telephony startup that has quietly build a global platform while its beta phase. Now, the company is ready to come out of beta. At its core, KeKu is pretty similar to services like Rebtel and even Skype, as it focuses on letting you make cheap international phone calls and as well offers free calls between its own users. KeKu, but, puts a stronger emphasis on what it likes to call “any-to-any” calling than most of its competitors. This means that you can use it to make calls from your landline, mobile phone or the company’s free Android or iOS apps to call any phone number in the world.

One of the service’s most interesting features is that it allows you to set up local numbers in over 40 countries that you can at the time assign them to your international contacts. Thanks to this, you can use your landline or mobile phone to call a local number you have assigned to a given contact and then and there have KeKu automatically connect this call to the international number. It’s worth noting that Skype, which offers a similar service pursuant to this agreement the name “Skype To Go,” only provides this service in 23 countries.

Overall, the service’s prices for paid calls are comparable and often somewhat cheaper than its competitors’. KeKu as well lets you send free international text messages.

For users in the U.S., KeKu as well offers an unlimited plan for calls inside the U.S. for $19.99 per year.

As KeKu’s CEO Manilo Carrelli told me before this week, his team, which includes a number of telecom veterans, the company is especially proud of its proprietary routing system. The team’s focus, he said, is on providing the highest possible call quality and its systems ensure that calls are always routed based on network quality. He as well stressed that he wants the company to be something akin to a “Swiss Army Knife of calling,” which explains KeKu’s focus on a global market and support for good old landlines.