Sales is Not Marketing

Some define marketing as determining what the marketplace needs / is going to need / should need and finding a way to satisfy that need and make a profit doing it. Marketing is even determining who the customer is. However there are 2 types of companies: sales-driven and marketing-oriented. Best described here, the sales driven company is constantly in close mode; pushing for sales; promoting its services. The marketing oriented business today is listening to the marketplace to deliver what the marketplace needs, even if that means tweaking its services or even its delivery of services.

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